As a council member of China Fashion & Color Association, SSEART returns to the most basic color theory, deeply explores the relationship between color and life, adds value to products with color, and inspires the emotional experience of users. At present, color technology has become one of the core advantages of SSEART.

SSEART is a council member of China Fashion & Color Association. Every year, based on the color reports of ICC（International Color Consortium）, CMG (Color Marketing Group) , ICA（International Color Authority）、AIC（International Color Association）、CAUS（Color Association US）、CFCA, RAL, PANTONE, WGSN, Sweden NCS and other authoritative organizations, studying the current global social, economic, trend of thought, politics, culture and other hot spots, with reference to market acceptance, consumer lifestyle and usage habits, SSEART releases the annual new color system.

2016 was the booming year of bike sharing. MOBIKE, as the leader of the industry, started an orange storm when launched its first bike in Shanghai in April. MOBIKE orange as the brand color, with its cool and fashionable connotation, has become an important weapon to fight for the market.